Press releases
WEG to showcase high-efficiency motor solutions at Hillhead 2026
A 560-word press release previewing WEG’s participation at Hillhead 2026. The release highlights WEG’s latest motor technologies for quarrying, construction and recycling applications, including the new W22 Prime, W23 Sync+, W80 AXgen and WG20 geared motors. It also showcases solutions designed to improve energy efficiency, reliability and uptime in demanding industrial environments.
WEG launches W22 Prime induction motor
A 600-word press release announcing WEG’s new W22 Prime induction motor range. Delivering IE4 and IE5 efficiency levels without requiring an inverter, the W22 Prime combines the simplicity and reliability of traditional induction motor technology with enhanced energy performance. The release highlights its multi-voltage capability, retrofit-friendly design and broad frame size range, helping industrial users reduce energy consumption, lower operating costs and support long-term sustainability goals.
WEG introduces WG50 Cooling Tower gearbox
A 440-word press release announcing WEG’s new WG50 Cooling Tower gearbox, developed specifically for industrial cooling tower applications. The release highlights the gearbox’s advanced thermal management, corrosion-resistant design and extended service life, as well as its compliance with recognised cooling tower standards. Designed for power generation, HVAC, chemical processing and heavy industry, the WG50 Cooling Tower delivers reliable, efficient performance in demanding operating environments.
WEG expands WG20 geared motor line
A 400-word press release announcing the launch of WEG’s new WG20 S gearbox, the latest addition to the WG20 geared motor range. Combining the efficiency of helical gears with the cost-effectiveness of worm drive gearboxes, the WG20 S offers a compact, low-noise and versatile solution for industrial applications. The release highlights its modular design, flexible mounting options and suitability for sectors including steel and mining.
Technical and opinion articles
Revolutionising efficiency: WEG’s breakthrough W80 AXgen axial flux motor
An 880-word feature article exploring how WEG has transformed axial flux technology into a practical industrial solution with the W80 AXgen motor platform. The article examines the differences between radial and axial flux motor designs, WEG’s extensive research and development programme and the use of advanced simulation tools to optimise performance. It also highlights the motor’s exceptional power density, IE5 efficiency and compact design, demonstrating how axial flux technology is reshaping the future of industrial motor applications.
WEG’s W23 Sync+ motor ushers in new era of efficiency
A 1,150-word feature article exploring the development of WEG’s W23 Sync+ motor line, which combines permanent magnet and synchronous reluctance technologies to achieve efficiency levels up to the anticipated IE6 standard. The article examines the research and development behind the PMSynRM platform, its advantages over conventional induction motors and the operational, environmental and cost-saving benefits it delivers. It also highlights the motor’s suitability for varying load applications and WEG’s commitment to advancing energy-efficient motor technology.
Case studies
Roadstone jaw crusher unblock case study
A 1,050-word case study detailing how Roadstone Ltd. improved safety and reduced downtime at its Allen Quarry in Ireland using Technidrive’s automated crusher unblock system powered by WEG drives and motors. The article highlights the replacement of hazardous manual unblocking procedures with an automated solution based on WEG’s CFW11 variable speed drive and W22 motor, enabling blockages to be cleared in minutes while significantly improving operational efficiency and worker safety.
TH Moore skip drive case study
A 1,070-word case study detailing how TH Moore (Contracts) Ltd upgraded an ageing quarry skip drive system with a complete motor, drive and control solution from WEG and Technidrive. The article highlights how the new system improved safety, reliability and operational control through the integration of a WEG brake motor, CFW700 variable speed drive and modern PLC-based automation. The project significantly reduced mechanical wear, minimised downtime and enhanced visibility and control of quarry operations.
WEG Europe and Middle East 